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Would you like to impress people with brand logos? You may want to think twice before buying. A recent study by researchers at the American Marketing Association shows that the brands and styles we choose to reveal more about us than most people think.

Consumers often make purchasing decisions based on the importance of designing a brand or logo. This trend is known as conspicuous consumption, and is most noticeable in high-profile products such as cars, jewelry and fashion.

The study included an analysis of the designs, materials, and prices for hundreds of brand handbags and men's shoes. The researchers gave each element of a volume "numbers 1-7, reflecting the importance of brand design and logo. The researchers learned that consumers can be divided into four general categories, based on financial wealth and the intensity of their need for social status.

Group 1 consists of rich people (rich) who want to impress others only in its own class. This group will pay the best price for luxury goods brand discreet that only those in your group to be recognized. Consumers in the second group are also rich, but he needs the state, and are mainly concerned to dissociate themselves from the have-nots. So they are more likely to buy the kind of luxury goods with big logos and key design features. Consumers in Group 3 of lack of money but also very interested in social status and the appearance of wealth. Buyers of this group are partial to counterfeit luxury items. Group 4 is also in a lower income bracket, but they are also much less been aware that the other three groups. These people tend to buy what they need, how, and are able to pay.

The study showed that, in general, consumer purchasing preferences accurately reflect the group they belong to the consumer. Companies such as Gucci, Louis Vuitton and many others use the results of this type of market research to make crucial decisions about the acquisition and price. For example, items with features subtle, delicate and brand hidden items usually cost more than the same brand, whose logo and design features are more evident. This is why a simple black handbag Gucci with a grade of sounds level at a cost of $ 1. 150, while the most important partner, with the unmistakable sheen stripes and gucci bags word printed on the front in large luxury if they were not sure, it costs $ 640.